Sunday, November 22, 2015

Post 3: Pop Art Myths

Post 3: Pop Art Myths

Collage advertising comics
Pop Art has inherited, the tradition of collage from the Cubism and Dadaism but they add's a subsersive and allegorical component  to it. When can say that the first Pop image is the Richard Hamilton's print Just what is that made yesterday's homes so different, so appealing ? made in 1992. Andy Warhol who worked as a designer and adman ,at the beginning of his career, contribuated to the birth of this new tendency. Warhol also helps ,with Roy Lichtenstein, to introducing comics on large-format paintings, like the famous Look Mickey that for some represent the myth of Narcissus.



Just what is that made yesterday's homes so different, so appealing? (1992) by Richard Hamilton

Emblems
In the 1950', the american society is inundated, thanks to the mass media, by advertising and so by slogans, logos and brand names for consumer products. Eventually, this provided a cascad of visual ideas for Pop artists who saw in this a great way to criticize the immersing society by showing objects, trademarks or logos on painting without other adjustment. The most famous of them are of course Warhol's Campbell's soup that shows everyday objects repeatedly.
Warhol.-Soup-Cans-469x292.jpg


Campbell's soup (1962) by Andy Warhol

Myths
In his golden era, Hollywood was seen as a dreams factory and idol or moviestar like Marlon Brando, Marylin Monroe, Elizabeth Taylor became myths for the general public. Pop artists inspired by those american idols decided to illustrate them in their works. Alex Katz was the first one to explore this new path, followed by Andy Warhol and his Marlon or the transifiguration of Elizabeth Taylor as Queen of the Nile by Mimmo Rotella. But this is truly the British Pop artists who succeed to combine great american idols with their own popular culture and by this they created their own myths like Blake's Beatles or Hamilton's Rolling Stones.
Marlon (1966) by Andy Warhol

richard-hamilton-dies-007.jpgSwingeing London (1972) by Richard Hamilton

Portraits
Pop Art by basic their work on preexisting images reinvented the genre of portraits and opens the door to postmodernism in which the representation no longer follows reality but rather precedes it. With this new perspective, there is no longer an implicit subject behind images, the portrait becomes a simulacrum. By his series of self-portrait in 1978 Warhol once again surprised everybody with a new kind of portrait where he fades away and becomes a virtual image. David Hockney was also the pioneer of this new technic by putting a polaroid image as basis of his portrait.
Nicolas Wilder studying picasso (1982) by David Hockney


Landscapes Interiors Still Lives
With the rise of consumer society, objects are reduce to their arbitrary meanings, against this Pop Art had to come back to a traditional genre of painting like Landscapes, Interiors and Still lives. The originality of Pop Art was to make a private space a public and commercial one. The contemporary urban milieu became for many pop artists a source of inspiration from Lichtenstein to Tom Wesselman.

Still Life #34 (1963) by Tom Wesselman

Urban Eroticism
The sexual revolution of the 1960' affected Pop Art by a new definition of the woman as a sexual symbol. This change of norm was directly brought by mass media that spread nudity and hedonism in  pictural ads  or TV advertising. Some artists such as Roy Lichsteiner, Allen Jones or Richard Lindner had found a new subject, the woman and her erotic symbol.
roy-lichtenstein-m-maybe-c-1965.jpg
M-Maybe (1965) by Roy Lichtenstein

History Painting
Pop art has always claims to be representative of their time by their new form of art but also by their ability to put contemporary figure in their paintings. It was the case with Warhol as we all know but also for Rotella, Richter or Rauschenberg who look forward to reinterpret modern and past history with a new kind of iconography.
Mao (1973) by Andy Warhol
Retroactive II (1963) by Robert Rauschenberg

Art about Art 


 The notion of "Art on Art" is essential in Pop Art process that consist in asking questions about the evolution of art directed at older painters. Many great Pop artist used Old masters paintings to create a new versions of it, for example the Birth of Venus by Botticelli in Warhol version or Equipo Crónica's Velazquez that is accompanied by a critic of this veneration for the old masterpiece.

The Living Room (1970) by Equipo Crónica

1 comment:

  1. Pretty well done but your expression is spoiled by too many mistakes.

    BLOG POST 6: POP ART MYTHS
    --> RECAP (form & content): 11/14
    --> ILLUSTRATION (incl. captions): 04/05
    --> LABELS: 00/01
    --> TOTAL: 15/20

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